Students Confirm R-Rated Movies Less Profitable

By Dick Rolfe – CEO, The Dove Foundation

Jared Shores and Craig Palsson
Kenny Crookston, BYU
BYU students Jared Shores and Craig Palsson

The Dove Foundation has been tracking the profitability of films based on the various MPAA ratings (G, PG, PG13, R) ever since 1999. Our most recent two studies were conducted in 2005 and 2008.

I just read a story about two students at Brigham Young University in Provo, UT that provides a more recent, and somewhat creative, perspective. BYU Junior Craig Palsson and Senior Jared Shores, under the direction of Economics professor, Joe Price, analyzed nearly 3,000 movies since 1995. I was impressed by the thoroughness of their methods. The results were predictable to those of us who advocate for family friendly entertainment.

Hollywood filmmakers and executives still need constant reminders of where the real profits lay. Here is the story by Sara Israelsen-Hartley as it appeared in the October 28th edition of Deseret News.