The date doctor, Alex “Hitch” Hitchens (Will Smith), is on call and has just the right prescription, for a fee, to help introverted men win over the women of their dreams. In this romantic comedy set in New York City, Albert (Kevin James) meets Hitch and through a series of comedic coaching sessions gains the confidence to approach and date the woman he feels unworthy to pursue, Allegra Cole (Amber Valletta). Sara Melas (Eva Mendes), a gossip columnist for a major tabloid, has all but given up on dating and love because of the endless line of superficial men that have crossed her path. Hitch observes Sara giving a pushy guy the brush-off in a bar and decides to show her that not all guys are jerks. “Hitch” is a hilarious look at the dating scene giving hope to all those who have resigned themselves to the fact that their love life is permanently destined to remain in the ditch.
I think Will Smith can now be known as an all-around actor. His great performance in this film is a notch in his belt for romantic comedies. There was a lot that I enjoyed in this movie. “Hitch” hit on almost any experience a guy can encounter when trying to pursue a female interest. I know some friends who could use his advice. I enjoyed the comedy in this film which was kept fairly clean. Also, Kevin James’ character is very much like his role in “King of Queens.” The movie did not go over the top, which is nice, since so many of these films tend to become unbelievable. But most of the events in this movie are quite probable. I’m just glad I didn’t get a hitch in my side from laughter. I would like to award this film the Dove Seal, but it does not meet the criteria. There are many good lessons in this movie, but language blocks it from being a family film. It was a relief to see that Smith’s character was sincere about helping people to fall in love rather then experiencing a sexual encounter. Confidence, honesty, and overcoming emotional barriers are lessons that Hitch will have to teach our audience in either a TV or edited version.