This information can help you make one of your most important business decisions of the year. The Dove Foundation's program to identify "family-friendly" videos is taking the country by storm.
The Dove Foundation is a nonprofit organization that identifies, and promotes the creation of family-friendly entertainment. We review videos submitted by film producers and distributors, then award a Dove Seal to those that are appropriate for family viewing. Our list currently has over 3,000 videos that meet family viewing standards. Most of these titles are already in your existing inventory. Many retailers have chosen to use the Dove Seal Program in their stores. Below are several reasons for considering Dove for your video operation.
This exciting marketing concept has been endorsed by many respected industry leaders.
Ted Engen, President, Video Buyers Group
"The Dove Seal is a tool that consumers can use to identify a more family-friendly product. This could also be a niche to help attract new customers. It is good business to try different products or procedures that make you stand out in your market and this definitely appears to be one way of doing exactly that. It could also help in generating revenues off some films that have been collecting dust."
I look forward to answering any questions you might have regarding the Dove Foundation. Call me at 1-800-968-VIDS (8437) between 8AM & 5PM EST
Sincerely,
Scott Rolfe
IT Director
Look for the Dove Seal...
NEW PROFITS FROM OLD TITLES!
Refresh older titles by re-merchandising your existing family-friendly videos with the
Dove Seal.
INCREASED STORE TRAFFIC!
Families are confused by the MPAA ratings and by unrated videos. They feel more
comfortable coming into a store that displays the Dove Seal.
EASY SELECTION = MORE RENTALS!
Marketing research shows that ease of selection is one of the main deciding factors for
customers choosing a video store. The Dove Seal helps consumers make informed decisions
about the kinds of videos they bring home. Easier selection means more customers will
leave your store with a video.
TIME SAVINGS FOR STAFF!
In addition to saving your customer time, Dove frees up your employees. They don't need to
review every incoming video to check for titles that are appropriate for the family, they
simply point customers to videos displaying the Dove Seal.
"FAMILY-FRIENDLY" IMAGE!
The Seal is becoming widely recognized as a reliable label for family-friendly films and
videos. The Dove Seal tells your customers that you care about the family. And, Dove
promotes your store as a source for "family-friendly" videos throughout your
community.
SMALL INVESTMENT = HIGH PROFITS!
There is no need to purchase any new videos. Most retailers already carry hundreds of Dove
titles in inventory. The initial fee for the complete Dove Program is only $110 per
location for the first year. This service fee includes the use of Dove signage, such as
header cards, counter cards, shelf-talkers, window decals and Dove Seals for your existing
inventory of Dove approved titles. Annual renewals are only $75 for the first location and
$50 each additional location. The fees cover the cost of providing continued services,
including monthly updated lists of new Dove approved titles. You will also receive
creative promotional ideas, successful merchandising tips from other Dove retailers, in
addition to surveys and industry reports about the "family" niche.
Families
Everywhere Deserve A Choice!
Dove-Approved
Movie & Video List