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The Dove Seal is the Reliable Symbol of Family-Friendly Entertainment!
 

For 15 years millions of consumers have recognized the Dove “Family-Approved” Seal as the reliable symbol of family friendly entertainment. Many studios and independent distributors have experienced first hand the value that the Dove Seal can add to their product at retail. When you make your buying decisions for your store we would encourage you to look for the Dove “Family-Approved” Seal to insure that your customers will be satisfied with the content of a movie.

         

Dove’s movie reviews can be a valuable resource for your customers too. As you are aware, not all of your customers share the same concerns about a film’s content. Our website at Dove.org has over 6,000 movie reviews that list detailed content descriptions so your customers can know exactly what is in a film which in turn can enhance their shopping experience. By making Dove’s reviews available through your website or in your stores you can help direct your customers to safe wholesome entertainment.
 
 

  • "FAMILY-FRIENDLY" IMAGE
    The Dove Seal has become widely recognized as the reliable symbol of family-friendly entertainment. Displaying the Dove Seal tells your customers that you care about their family.

  • INCREASED STORE TRAFFIC
    Families are confused by the MPAA ratings and by unrated DVDs. They feel more comfortable coming into a store that displays the Dove Seal.

  • EASY SELECTION = MORE SALES
    Marketing research shows that ease of selection is one of the main factors that encourage customers to purchase multiple DVDs during the same visit. The Dove Seal helps consumers make informed decisions about the kinds of DVDs they bring home. Easier selection means more customers will leave your store with multiple DVDs that will meet their expectations.

  • TIME SAVINGS FOR STAFF
    In addition to saving your customer time, Dove frees up your employees. They don't need to review every incoming DVD to check for titles that are appropriate for the family, they simply point customers to DVDs displaying the Dove Seal.

  • MORE INFORMATION = MORE SATISFACTION
    Recently retailers have begun using Dove Movie Reviews in their stores and on their websites in an effort to better inform their customers about the content of the films they carry.  This information has given them an edge on their competition by creating a more pleasant shopping experience for their guests.  By providing this information customers are buying more, returning less and feel more confident about their choices.

  • NEW PROFITS FROM OLD TITLES
    Refresh older titles by re-merchandising your existing family-friendly DVDs with the Dove Seal.  Whether you break out Dove Approved titles into their own section or you utilize Dove Seals and POP merchandising materials in your stores, website and catalogs, our research shows that you can make huge profits by running special promotions featuring Dove "Family-Approved" titles.

If you would like to know more about how the Dove Seal and Dove Movie Reviews can help
your customers, please contact Scott Rolfe @ (616) 454-5021 x21 for more information.
or
Email your questions to: movies@dove.org

  
     
 

The Dove Foundation is a 501(c)3 non-profit organization.  We are supported primarily by donations from families
who want to move Hollywood in a more family-friendly direction. All Donations are tax deductible.