Press Release | Commentaries | Cover Letter to Studio CEOs
Various Articles that site the Dove ROI Study |
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| Hollywood
Reporter - January 28, 1999 "Study: G is for the Greater B.O." |
Grand Rapids Business Journal - March 1, 1999 "Dove's Rolfe Representing Polyester Mid-America Values" |
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| USA Today - March 18, 1999 "Want an Oscar? An 'R' revs up your chances" |
USA Today - April
14, 1999 "Sex doesn't sell? |
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| Forbes - April 19, 1999 "Watch your bottom line, Hollywood" | ||
PROFITABILITY STUDY
of
MPAA RATED MOVIES
released during
1988 - 1997
Commissioned by
The Dove Foundation
Grand Rapids, Michigan
January 1999
"Applause Applause! - there is this happy news that virtue is, if all too rarely, rewarded."
- Steve Allen - entertainer
"This fascinating study proves that the real edge in Hollywood goes to competently crafted family entertainment."
- Michael Medved - film critic, radio talk show host
"This study should encourage the production of more films intended for, and presumably suitable for the family."
- Robert Peters - President, Morality in Media
"If Hollywood paid closer attention to its pocketbook, it might work to do more to lift up instead of drag down the culture it does so much to influence."
- Fr. Robert Sirico - President, Acton Institute for the Study of Religion and Liberty
"The production of morally responsible G and PG-rated films should result in greater profitability for the industry while reducing the moral pollution of our culture."
- John Evans - President, Preview Family Movie Review
| The Dove Foundation - 535 E. Fulton, Suite 1A
- Grand Rapids MI 49503
(616) 454-5021 - Email: movies@dove.org - Web: http://www.dove.org The complete report can be downloaded at: http://www.dove.org/ecscripts/ecware.exe/dcp?Category=Downloads&ID=001&Type=c1cn01 |
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