Benefits of using the Dove Seal

The Dove Foundation was born out of a desire to help consumers identify movies and DVDs that family members can enjoy together. We are proud of the tradition we have established in a few short years as a credible entertainment advocate for families.

Our goal is to promote family oriented movies and DVDs to the best of our ability. We do this by awarding certain titles the Dove Family Approved Seal. This imprimatur for wholesome entertainment, free from commercial influence, has gained the respect of tens of millions of consumers around the nation.

We hope you agree that the Dove Family Approved Seal can provide an added value to your movie or video titles. The pages in this section explain the procedure for submitting your products for review, and the resulting benefits of displaying the Dove Seal on your packaging.


Any product that receives the Dove Seal is eligible for all of the following:

  • Public endorsement of your product by The Dove Foundation
  • Free use of the Dove Seal for marketing and promoting your product
  • Reviews included in Dove’s searchable database on the web
  • Free use of Animated Dove “Family-Approved” Award Trailers

Submitting Product for Review