Outreach Opportunities


Why Advertise with The Dove Foundation?

The Dove Foundation is a not-for-profit organization whose mission is to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment. Our signature blue and white Dove “Family-Approved” Seal is widely recognized as the most reliable symbol of wholesome family entertainment. Products that have been awarded our seal are highly sought after by families everywhere. Parents and grandparents have told us that they look for the Dove Seal whenever they decide what their families will watch, rent, stream or purchase.


Dove.org Reach

Page Views per
Month:

907,609
Visitors per
Month:

249,258
Email List
Subscribers:

80,000

Opinion Poll Results 

8 Million Families Have Spoken…

94% believe that offensive material in TV, Movies & the Internet is on the rise. 93% want to see more wholesome family entertainment made. If more was made, 84% said they would make an effort to watch & support it.

Source: http://www.dove.org/doves-national-consumer-opinion-poll-results/

Demographics


Income:

Age:

Children at Home:


Dove.org Banner Ad Pricing


Size in Pixels

1 Week

2 Weeks

4 Weeks
Horizontal
Banner Ad
700w X 90h $600 ($10 CPM) $1,000 ($8 CPM) $1,600 ($6 CPM)
Vertical
Banner Ad
150w X 600h $600 ($10 CPM) $1,000 ($8 CPM) $1,600 ($6 CPM)

Email List Pricing


Frequency

Reach

Pricing
Dedicated eBlast One Time 80,000 Subscribers $2,400 ($30 CPM)

Dove’s eBlasts are hand crafted by The Dove Foundation using a time tested design that generates consistent open and click rates. While we do at times run client produced ads,
we have found that our format typically generates greater results.

Here is a list of items we would typically include in the format:

  • Subject for email campaign
  • Clean Key Art (i.e., no background images) of the Title Treatment for the DVD.
  • Cover Art for the DVD. A link to retailers for purchase.
  • A link to a YouTube trailer w/screen shot from the trailer.
  • A link to a YouTube short clip of a scene w/screen shot from the clip
  • An image of the credit info from the DVD (i.e., the company logos, director, producer, actor lists, etc.)
  • Facebook, YouTube and/or Twitter links for the DVD or company.
  • Any additional information you wish to include in the eBlast such as interviews with cast members.
  • We will insert a Dove Header, Dove Seal, Synopsis and a Link to our Review.


Dove Foundation eBlast Clients

 

Theater & DVD Campaigns



Theater 1
Theater 2
Books
DVD 1
DVD 2


Theater 1
Theater 2
Theater 3
DVD 1
DVD 2


Theater
DVD

 

Theater Campaigns







 

DVD Campaigns

Contact:

Scott Rolfe
The Dove Foundation
4467-D Byron Center Ave. SW
Wyoming, MI 49519
[email protected]
(616) 454-5021 ext. 21