Entertainment: what do the people think, and who cares?
By Dick Rolfe, chairman - The Dove Foundation
the past 2 years, Dove has been conducting one of the most
ambitious consumer opinion polls in history, at least where the
subject of entertainment preferences is concerned.
Over two million people, by phone and the web, have offered
their opinions on certain critical issues concerning
Here is what the most recent data revealed from those who
participated in the survey.
94% believe that offensive material in TV, Movies & the
Internet is on the rise.
93% want to see more wholesome family entertainment made.
If more was made, 84% said they would make an effort to
watch & support it.
77% stated that 75% of today's entertainment does not meet
their expectations or reinforce the values important to
70% said that the amount of sex, violence and profanity in
films bothers them.
76% think that movie ratings have gotten too lenient, and
they don’t trust them. (This varies significantly from a
survey by the MPAA which shows that 76% of the people they
polled find the ratings somewhat to very helpful.)
do all these numbers tell us?
provide a clear answer to the question plaguing Hollywood
over the past several months. “Why is theater attendance and the
resulting box office revenue dropping steadily like a rock?”
stats also help explain the reasons behind the results of
The Dove Foundation Film Profitability Study
of 2005. The report proved that the film studios produced 12
times more R-rated movies than G. And yet, the average
G-rated movies produced 11 times greater profit than its
why are G-rated films so much more successful than any other
category? And, why does Hollywood insist on making so many
box office losers (R-rated films)? The answer to the first
question is clearly demonstrated in the poll above. Simply
put, the average movie-goer is sick of the continuous
onslaught of exploding or naked body parts, and foul
According to some filmmakers, movies are made to send a
message. But, as Louis B. Meyer once said, “If you want to
send a message, call Western Union.” According to
Merriam-Webster, “to entertain is to amuse.” Portraying
society in its most despicable state at the lowest depths of
depravity is not, in the minds of most people,
life offers enough stresses and heartaches and
disappointments. Most people don’t go to a movie with the
aspiration of feeling worse when they leave. As for
language; Michael Medved once said, “I’ve never come out of
a movie and heard people complaining that the film would
have been better if only a few F-words had been added.”
Movies with uplifting, redemptive stories traditionally do
better than the downers. Family-friendly movies also have
better financial ‘legs’ in DVD sales than the shoot-em-up
action films. Let’s face it, more parents buy DVD’s than do
thrill-seeking, young, single adults (the target audience
for R-rated fare).
make so many R-rated films (51% of the total) if they are
the least profitable? The answer is rather complicated,
because there are several mitigating factors. A large number
of filmmakers are more interested in a trophy from their
peers than popularity at the box-office. And, they don’t
understand those of us that live in the fly-over states.
certain politicians, many filmmakers feel they know more
about what’s good for us than we do. A fair number of films
are made as a result of quid pro quo deals between friends
or business partners who agree to something like, “I’ll help
you make your film if you’ll help me make mine.”
Dove Foundation opinion poll speaks on behalf of the
theater-going public, in a voice loud enough for Hollywood
executives to hear. What most Americans seem to be saying
is, “Give us more movies without offensive material; movies
that reinforce our values, without explicit portrayals of
sex, violence, nudity and profanity. If you build them, we
are several ways you can help reinforce this powerful
Partner with us by supporting Dove financially. The Dove
Foundation is a 501(c)3 nonprofit organization and as such
relies on the generosity of people like you to keep us in
the battle for decency in entertainment. All contributions
Tell your friends and neighbors about our efforts to move
Hollywood in a family-friendly direction. The more aware
people become about the importance of their entertainment
choices, the better chance we have of impacting
entertainment industry decisions at the highest level.
an alternative to protests and boycotts, try something
positive. Offer an encouraging word to your local video
store or theater owner when you see a Dove-approved movie.
They are in business to win the approval of as many people
are the answer to Hollywood’s current financial woes. The
recent success of many Dove-approved movies demonstrates our
desire to be entertained but within certain guidelines of
the faith! Things are changing!
The Dove Foundation is a
501(c)3 non-profit organization. Our mission is to
encourage and promote the creation, production,
distribution and consumption of wholesome family
entertainment. We are supported primarily by donations
from families such as yours who want to move Hollywood
in a more family-friendly direction. All donations are
Copyright © 2005 The Dove Foundation. All rights