“You like me, you really like
Honors, awards, certificates of achievement –
everyone loves to receive one. We humans are largely motivated by a sense of
what others think of us. While the Bible admonishes us to “not think of
ourselves more highly than we ought,” we never seem to outgrow the need for some
form of peer acceptance. With women, and especially adolescent and teenage
girls, being accepted or rejected by ‘the right crowd’ greatly contributes to
self image. It is often said of men that we identify our worth by our
accomplishments at work. Our ego plays a large role when we look in the mirror
and ask, “Who is that person?” (The older I get, the more that image starring
back at me looks like my father.)
by Dick Rolfe, CEO -
The Dove Foundation
So, it’s no small wonder that the people in the
entertainment industry, like the rest of us, seek recognition and acceptance for
personal gratification as well as financial reward. That’s why there are so many
trophies, awards and certificates given out for achievements in virtually every
aspect of the business.
Music and movie awards and award shows every spring
are ubiquitous. They are bestowed by groups representing virtually every
imaginable constituency and ideology. They are entertaining to watch by those of
us in the audience, looking for a vicarious thrill, dreaming of ourselves
holding that little baldheaded golden trophy with the world looking on.
Financial gain is a prime motivator for putting on
these multi-million dollar Awards Galas. It not only stokes the egos of the
winners, but it generates incremental revenues for everyone involved. Every
actor, director, writer, producer, make-up artist, cinematographer, scenic
designer, composer, editor, sound engineer, special effects director, etc, who
can add “academy-award-winning” to their title will reap untold financial
rewards in the form of future work for hire.
The CRYSTAL DOVE SEAL AWARD is unique from the
others in that it is comprised of an online ballot available to visitors of The
Dove Foundation website, www.dove.org.
These people are joined together by one common bond; they love good movies in a
variety of genre’, but within the boundaries of good taste and positive values.
We have spent the last 22 years informing,
empowering, and advocating on behalf of the “Faith and Family Audience.” We’ve
also offered advice to hundreds of grateful filmmakers who are working hard to
reach this vast, underserved segment of the movie going public. And we believe
that the soon to be released update of our 2005 Film Profitability Study will
again show that creating and producing films that Dove can approve just makes
good business sense.
Forty-four Family Approved movies were nominated
from the theatrical films released in 2011 that received the Dove Seal. Over,
2,000 voters cast their ballots, and the CRYSTAL DOVE SEAL goes to…
Comedy: The Muppets – Walt Disney Pictures
Drama: Soul Surfer – Sony Pictures / Affirm Films
Adventure: Hugo – Paramount Pictures
Animated: Cars 2 – Walt Disney Pictures / Pixar Animation Studios
Documentary: African Cats – Walt Disney Pictures
Limited Theatrical Release: The Frontier Boys – Ferocious Films / Destiny Image
(Disclosure: I served as co-executive producer
on this film but had no influence in the outcome of the vote.)
We would like to thank those of you who voted for
your favorite Dove approved films. And special thanks goes to the producers of
the forty four nominated films for creating wholesome entertainment that
families can watch together with confidence.
The success of these “faith and family” films is
not only attributable to the number of online votes they receive, but to the
number of people – like you – who vote with their actions when they support
wholesome entertainment by word and deed. So what do you say…why not get the
family together and treat them to an uplifting inspirational movie?