FOR IMMEDIATE RELEASE
Contact: Tara Powers
Twentieth Century Fox Home Entertainment
Partnership with The Dove Foundation
Faith & Family Approved Movies “Everyone Can Enjoy”
GRAND RAPIDS, Mich., October 26, 2005 – Twentieth
Century Fox Home Entertainment and The Dove Foundation today announced a
partnership to make movie selections easier for consumers searching for
family-friendly entertainment options available on DVD.
Starting in October, all movie titles marketed nationally
by Twentieth Century Fox Home Entertainment that have been approved by The Dove
Foundation will bear the foundation’s signature white-and-blue logo of a dove.
The “Dove FAMILY APPROVED Seal” makes it easy for consumers
to identify movie titles that the foundation deems appropriate for family
viewing. Dove’s criteria gauges the levels of sex, language, violence, drugs,
nudity and occultism in a film.
Jeff Yordy, director of marketing for Twentieth Century Fox
Home Entertainment, said the partnership between his organization and The Dove
Foundation “will change the way Fox Home Entertainment markets and promotes
family-friendly films, and we expect that trend to continue well into the
“The Dove Foundation, through its clear vision,
leadership, and understanding of the American family, has established itself as
a valuable resource for consumers seeking quality entertainment and programming
that’s suitable for their entire household,” Yordy added.
Foundation chairman, Dick Rolfe said the partnership
reflects Fox’s attention to a growing but underserved market, with faith and
family consumers searching for palatable entertainment in a market without a
consistent ratings system.
“With so many movies to choose from – and ratings that
don’t always tell parents what to expect in a given movie – our partnership with
Fox will help consumers by doing research for them, and making recommendations
to help families feel confident in their entertainment choices,” Rolfe said.
To date, the foundation has approved more than
videos and DVDs, including classic films, such as The Sound of Music, in
addition to new films currently showing in theaters. The foundation then posts
detailed information about each approved film on its website at
www.dove.org. Fox Home Entertainment has set up a website
www.foxfaith.com in which to showcase several of the video titles bearing
the Dove Seal of approval.
About Twentieth Century Fox
A recognized global industry leader, Twentieth Century Fox
Home Entertainment LLC is the worldwide marketing, sales and distribution
company for all Fox film and television programming on VHS and DVD, as well as
video acquisitions and original productions. Each year the Company introduces
hundreds of new and newly enhanced products, which it services to retail outlets
-- from mass merchants and warehouse clubs to specialty stores and e-commerce –
throughout the world. Twentieth Century Fox Home Entertainment LLC is a
subsidiary of Twentieth Century Fox Film Corporation, a News Corporation
About The Dove Foundation
The Dove Foundation is a non-profit organization
established to encourage and promote the creation, production, distribution and
consumption of wholesome family entertainment. The Foundation, free from
commercial pressures, awards a blue and white Dove Seal to any movie or video
that is rated “family-friendly” by its film reviewers. The Dove Seal makes it
easy for consumers to identify titles that are safe for family viewing. The
Dove Foundation is working with the entertainment industry to help them identify
and serve people who are eager to watch high quality, wholesome movies.