August 2009

The Dove Foundation Announces New Television Pilot
By Dick Rolfe, CEO - The Dove Foundation

We are excited to announce that The Dove Foundation will produce a nationally televised entertainment show focusing on movie, DVD and video game reviews. This is an opportunity to increase Dove’s exposure from 200,000 visitors who come to www.dove.org each month looking for the latest information on which movies are appropriate, to a potential audience of over 45 million households. The pilot will be aired on several national Christian television networks and streamed on key faith-based websites. Zondervan, the world’s leading Christian communications company, will sponsor the pilot episode. Zondervan is a natural partner, since their mission and the markets they serve are compatible with Dove. We’ve been considering a television version of our website for years, but never had the interest of distributors. I was recently contacted by executives of several Christian networks looking for a television program that will take the guess work out of the movie-going experience. That started the ball rolling. Our goal is to make a high-quality program where the co-hosts, who are parents, can talk to other parents about their entertainment choices; essentially a faith and family version of ‘At the Movies.’

		The show’s pilot is currently unnamed. It will be co-hosted by Grand Rapids natives, Rachael Ruiz, a news anchor and reporter with WOOD-TV, a local NBC affiliate station, and Brian Burch, senior associate with Lambert, Edwards & Associates, a Michigan public relations firm. The two will discuss current, theatrical and DVD releases, using The Dove Foundation guidelines as review criteria.
Brian Burch	Rachael Ruiz

Derek Emerson, also from Grand Rapids and a part-time actor and model, is the show’s third host. He will review current videogames across all gaming platforms and new media technologies. Filming the pilot begins in late August and will be broadcast nationally in mid-October. (Pilots are single shows used to sell a series idea to a television network. If a network likes the pilot, it could lead to further episodes.)

Derek Emerson

Since 1991, Dove has publicly acknowledged motion picture storytelling that exemplifies positive and uplifting values with its familiar blue and white Dove FAMILY APPROVED Seal. The Foundation review board awarded its Seal to 36 feature films representing a wide variety of genres during 2008. Our goal is to encourage the entertainment industry to create, produce and distribute a greater proportion of movies that are appropriate for family viewing; and to see the public better equipped to identify family-friendly movies and more deeply committed to support them.

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The Dove Foundation^® is a 501(c)3 non-profit organization. Our mission is to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment. We are supported primarily by donations from families such as yours who want to move Hollywood in a more family-friendly direction. All donations are tax deductible. For more information on how you can make a difference, you may go to our Support Dove Page.

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