are many award shows, but the mother of them all is the Academy Awards where
they give out the cherished Oscar.
What are the benefits of
receiving the golden statue of the bald-headed icon? The name of the recipient
and movie are both changed forever. When someone earns a PhD or MD, the title
doctor is added to their name. So it is with academy-award winners. The movie
title is now extended to, “academy-award-winner, Bla bla bla.” Same is true with
cast and crew. A producer is now, “academy-award-wining producer, So-and-so.”
With a multiple winner it becomes, “two-time academy-award-winning actress,
Cynthia What’s-her-name,” and so on.
The additional moniker is
sure to garner an increased market value for the honored producer, director,
actor, cinematographer, choreographer, costumer, set decorator, or special
effects creator, etc. The same is not necessarily true for the movie itself.
The Wall Street Journal recently reported that, “Oscar glory does not
always equate to profits.” With few exceptions, the box office revenue
of an academy-award-winning movie is comparatively poor. The Exhibitor
Relations chart on the right makes that clear. The number of 2006
Academy Award nominations has little or no connection to the box office
revenues of films receiving those nominations. Disney came in number 4
with about one-half the number of nominations as first place, Paramount. The gross revenues of those Disney movies, however, were 5 times greater
than the Paramount titles.
There is no single
factor that predicts whether a movie will do well at the box office. The
Dove Foundation has developed a pretty good indicator of what types of
movies have the potential to be financial successes. There are value
points given to
The number of Academy Award nominations by studio
and the North American box office sales for the titles
nominated, as of Jan. 22
Source: Exhibitor Relations Co.
*Numbers in millions
movie, expressed by the number of Doves awarded to each film. The 2006
movies below with a quality rating of 4-5 Doves have one thing in
common. They were all big earners compared to their production costs.
|Ice Age: The Meltdown
|Night at the Museum
|X-Men: The Last Stand
|*numbers shown are in
Compare these with the 2006 top Oscar contenders:
|Best Picture Nominees
|Little Miss Sunshine
|Letters from Iwo Jima
|*numbers shown are in
Summary: The five highest grossing Dove-approved movies made $1.8
billion more at the box office than the top five Academy Award nominees. The
Dove movies had collective gross margins totaling $1.3 billion more than all
five Oscar contenders. The untold story in these statistics is the huge
revenues yet to come from DVD sales of the Dove-approved titles. Let’s face it,
families buy more movies on DVD than any other segment of the population.
Not every Dove-approved movie is a great work of art, nor does
the Dove Seal guarantee a blockbuster. The making of a successful movie requires
a three-way partnership: A filmmaker dedicated to making top quality, wholesome
movies; The Dove Foundation making sure that you are aware of them; and you
buying a ticket and telling others to do the same. As long as all partners do
their part, the entertainment landscape will continue to improve.
The Dove Foundation is a
501(c)3 non-profit organization. Our mission is to
encourage and promote the creation, production,
distribution and consumption of wholesome family
entertainment. We are supported primarily by donations
from families such as yours who want to move Hollywood
in a more family-friendly direction. All donations are
Copyright © 2007 The Dove Foundation. All rights