Dove Launches iPhone App!

The Dove Foundation announces the launch of a mobile app for the new generation of smart phones, including a FREE app for the iPhone and iPod Touch.  The app is available in the iTunes App Store under DOVE FAMILY APPROVED.

Dove publishes reviews from a family-friendly perspective of the latest movies and DVDs on its website at www.dove.org.

“Many families who rely on our online reviews asked us to make them available in a mobile format,” said Dove CEO, Dick Rolfe.  “We are grateful to Six Voices, a technology company in Grand Rapids, for setting up our iPhone/iPod Touch app.”

One advantage of the Dove mobile app is that people can gain instant access to Dove’s movie and DVD reviews, even when away from their home computers.

While standing in the theater trying to decide which movie to see, people can select the DOVE FAMILY APPROVED app on their iPhone or iPod Touch and gain instant access to Dove’s latest movie reviews before purchasing their tickets.  The same applies to anyone searching for family-friendly DVDs in a retail store, or online at Netflix, Amazon and iTunes.

Another feature of the mobile app is that it renders Dove’s reviews in an easy-to-read format designed for the small screen on any smart phone by simply typing in www.dove.org.

“There has been a terrific turnout for our app,” said Rolfe. “People are signing up from all corners of the world – even as far away as Saudi Arabia.”

With the help of Six Voices, Dove is looking into other advanced technologies that will help deliver to families everything they need to remain informed in this exciting and challenging age of new media.