Cinedigm’s Formula for OTT Success with Dove Channel
It’s probably wrong to call Dove Channel, the new OTT platform launched in September by Cinedigm, a niche service. Because while the audience it targets with its faith and family-friendly programming doesn’t get much love from Hollywood studios outside of the realm of animation, it’s actually quite large.
According to a report by the Pew Research Center released earlier this year, 25.4% of the U.S. population – 62.2 million Americans – are evangelical Christians. It’s safe to say that’s it’s a larger demographic group than those targeted by popular niche OTT services such as anime specialists Crunchyroll or Korean content-focused DramaFever.
