The Challenge for Families
Every day, families across the country
face a tough decision, “What movie should
we go to see or rent today?” It’s becoming harder and
harder to identify a movie that can
be enjoyed by the entire family.
Parents and grandparents are crying
out for high-quality, wholesome
entertainment options for their
families. Moms and dads are
concerned about the gratuitous sex,
violence and anti-family values that
their children are exposed to at the
movie theaters and on their own
video/DVD players.
If only there was assistance enabling
families to make intelligent choices
concerning the entertainment they
allow their children to view. If only
moviegoers could identify the true
content of a film before plunking
down their hard earned dollars.
If only Hollywood would recognize
that there is a need and market
for quality entertainment free from
offensive material. Thanks to The
Dove Foundation, these desires are
becoming a reality.
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It's becoming harder and
harder to identify a
movie
that can be enjoyed by
the entire family.
Dove Has the Answer
In 1991 The Dove Foundation
began promoting family-friendly
entertainment. Our standards and
criteria are based on Judeo/Christian
values, free from the pressure of
commercial interests. We believe in
a positive approach of commending
high-quality, wholesome movies rather
than condemning filmmakers for not
meeting those standards.
For years we have watched
the morals and attitudes of the
entertainment industry slowly creep
into our society. We maintain that
the number of PG-13 and R rated
films, with their increasingly salacious
material, are not representative of
the desires of millions of movie goers.
It’s time for positive family values to
impact those in Hollywood instead of
Hollywood impacting family values.
-
"It's time for positive
family
values to impact those in
Hollywood instead of Hollywood
impacting family values."
- Dick Rolfe Co-Founder & CEO, The Dove
Foundation
Our Story
| 1990 |
In the summer of 1990 a group of fathers began
looking for a way to identify movies that were compatible with their
families’ values — The Dove Foundation was born. |
|
| 1991 |
The Dove Foundation incorporated as a not-for-profit
organization and began its work producing the first list of movies
with the Dove “Family-Approved” Seal. |
|
| 1993 |
Dove produced “Hollywood’s Impact on Family Values,”
a television special hosted by Steve Allen. Dove also initiated its
first Dove Family Film Festival® as well as its first
Dove Movie Marathon®. |
|
| 1995 |
The Dove Movie Channel® for hospitalized
children debuted in partnership with Ronald McDonald Children’s
Charities, thanks to a grant from the Prince Foundation; later
reaching over 30 hospitals. |
|
| 1999 |
The Dove Foundation commissioned the Profitability
Study of MPAA-Rated Movies to examine revenues and negative costs
for widely released movies from 1988-1997. The study was updated in
2005. |
|
| 2005 |
Twentieth Century Fox Home Entertainment began to
include the Dove “Family-Approved” Seal on all nationally marketed
Dove approved DVDs. |
|
Our Mission
 |
To encourage and promote the
creation,
production, distribution and consumption
of wholesome family entertainment. |
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